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Global Wealth Group and Wealth Migrate: Business Growth and Scaling

Written by: Mariken Jansen van Vuuren, Head of Marketing at the Global Wealth Group and Wealth Migrate.

Amazon needs no introduction, their CEO and founder, Jeff Bezos, created a popular growth strategy called the “flywheel.” Based on the core concept of a virtuous cycle, a flywheel takes a lot of effort to move initially, but once it starts, it gains momentum and quickly spins faster.


To grow and scale both the Global Wealth Group and Wealth Migrate business, we decided to map out our own virtuous cycle with guidance from the Amazon archetype. We looked at how our virtuous cycles turn, what the various sequences look like, and how we move our different drivers to create unstoppable momentum.

The Global Wealth Group (GWG)
We make primary market investments in alternative assets accessible to anyone, anywhere, from any amount, enabling investors to safely invest and diversify globally, using technology such as collaborative SMART investing. Our meta-marketplace offers B2B and B2C opportunities for investors to crowdfund property. This unique solution provides access to digital wallets and enables people to invest in global property opportunities across the globe and alternative assets. We focus on bringing international opportunities to clients in emerging markets.

Global Wealth Group’s virtuous cycle

WealthPoint – platform as a service technology
Our starting point is our WealthPoint technology, which powers our meta-marketplaces. Wealth Migrate is our flagship platform and our proof of concept, while WealthPoint provides a white label solution to property partners, financial planners, institutions and strategic partners in both genre and geography sectors. We build on the significant demand and distribution for supplying the same products across various active marketplaces.

Active marketplaces
We have partnered with entrepreneurs who built their marketplaces on our technology. These partnerships along with an increase in transactions on their platforms lead to increased revenue for our business. So far, our meta-marketplaces extend to Wealth India, Wealth China, Wealth RSA, Wealth UK, Wealth Australia, Wealth America, Wealth Europe, Women and Wealth, Shariah Wealth, Wealth Create, and our flagship company Wealth Migrate. We are looking to grow this further in region and genre for a more robust diversification. Our active partners made us realise the importance of cultivating an entrepreneurial community.

Entrepreneurial community
Seeing our Wealth Point technology as a starting point and Wealth Migrate as our proof of concept, we have